Why Digital Marketing the Next Massive Career Opportunity in India?
India’s digital marketing growth story is both attention-grabbing and shocking from past 20 years. Initially, the internet users number was very low but things have been changed recent days in 2017 there was massive growth induced in internet using by the common people. The country has emerged to digitization very speedily that it’s created oversized opportunities for online marketing.
The First Internet Journey of India:
The first internet was introduced in India on August 15, 1995, by Videsh Sanchar Nigam Ltd (VSNL). Earlier days of internet only very few people have connected it’s around 0.5% of total India population. The number of web users in India drastically changed and its anticipated to reach 450-465 million by June 2017, its approximately 4-8% increased from 432 million in December 2016, a report from the Internet and Mobile Association of India and Marketing Research firm IMRB revealed.
However, Latest Cisco’s Visual Networking Index (VNI) study report, by 2021, 829 million Indians (59 % of the population) are expected to take an unbelievable leap towards net accessibility. With the transformation from Lower Generation Network Connectivity (2G) to Higher Generation Network Connectivity (3G, 3.5G, and 4G or LTE), there’s scope for the broad adoption of video, high bandwidth data, and advanced multimedia system applications contributive to raised mobile devices and Wi-Fi traffic.
Say welcome to Digital Marketing
India’s web revolution could be an excellent launch pad for online brands. Whereas digital marketing appearance promising, brands get inundated with responsibilities like SEO, content ideation, social media strategy, email marketing website design, and more.
According to IMRB International study reports revealed that India presently spending 12% on digital marketing for promoting businesses The time’s internet comprehensive online study of CMO’s and CDO’s states that digital marketing spending shoots up to 50-55 % for some brands and industries. The spending is as high as 75-80 % for brand new age online retail companies. Additionally, 90 % of Indian brands spend 15 % of their annual promoting budget on social media.
Online businesses’ challenges are digital marketers’ strengths With firms busy running business operations, they can’t invest quality time on understanding prime, middle and bottom funnel objectives for an engaging audience. It becomes tough for them to devote resources to check the dynamical on-line marketing landscape.
Digital marketers come back to their rescue by lowering the business marketing or advertising budget to a good extent as compared to conventional marketing techniques. They solidify the survival and business enhancement by targeting the proper needy people at the appropriate time.These professionals identify and prioritize the key performance indicators (KPI) by auditing your audience’s behavior on digital channels, by analyzing the performance of online marketing campaigns, they assist firms to build informed data-driven decisions for optimal client experience.
India going digital, here some statistics to decorate a digital marketers’ career in coming years:
- India has a mighty 241 million monthly users in July 2017, India claimed the primary spot among the leading countries graded according to the Facebook users leaving behind USA and Brazil. In 2021, Indian net traffic is 291 times the whole Indian internet in 2005.
- From 2016 to 2021, web traffic can grow at a compound annual rate of growth (CAGR) of 32 %. 2.0 billion networked devices are accessible in 2021. In 2015 and 2016, the quantity was 1.4 billion and 1.3 billion respectively.
- By 2021, IP traffic will reach 5 gigabytes per capita.
The massive growth of digital promoting in India is self-explanatory from the unprecedented jump of users from 0.5 to 59% and there’s 9142.5 % increase in the variety of internet users from 2000 to 2017. However, Indians are second to Chinese in the number of net users worldwide, India doesn’t feature in the top 50 countries with the highest internet penetration rates. Despite the large stats, we are still scratching the surface doubtless, digital is the future.
Indian Several languages:
Endless choices for digital marketers in India right now. According to a Google and KPMG report (April 2017), titled ‘Indian Languages- shaping India’s internet’, 9 out of each 10 new internet users in India are possible to be regional language users over consequent 5 years. Indian language internet users can surpass the English internet.
As compared to 175 million English web users, presently there are 234 million Indian language internet users. According to the report, in the next four years, Indian language web users can reach 536 million at 18 % CAGR whereas English users can grow at 3% CAGR to reach 199 million. Increase in digital acquisition, penetration of internet-enabled devices, high-speed data accessibility has resulted in the growth in user base.
From October 2015 to October 2016, the urban web users grew by 9 %, whereas the rural user’s growth skyrocketed to 26 %, as per a joint report by internet and Mobile Association of India (IMAI) and IMRB. The report disclosed that whereas the urban Indian web penetration is 59 %, it’s only17 % for rural India.However, according to Boston Consulting group study, by 2020, half of India’s web users are going to be rural. So, there’s still an ample scope for exploring India’s digital market.In the rural-urban analysis, the statistics show the inclination of rural web users towards entertainment and social networking. They were least interested in online ticketing and shopping expertise.
Google report tells that mobile applications enabled with Indian languages will increase the chance of adoption of online services among regional language web users. It offers open access for online firms to expand their network in undiscovered areas. That’s icing on a cake for digital marketers.
Government’s Initiative: Double boost for digital marketing landscape
Double boost for digital marketing landscape for resolution affordability and mobile data quality problems in rural areas, the middle and state collaborated to present a green signal to National optical fiber Network (NOFN). This project aims to provide 100 Mbps broadband connectivity to any or all the gram panchayats.
For the second section, India Net- updated and upgraded version of NOFN- envisions connectivity to any or all2,50,500 gram panchayats by using an optimal mix of aerial fibers, underground fiber, radio and satellite media. For the third section, from 2018 to 2023, the focus will be on the future-proof network, progressive, with a hoop technology.
In 2016, United Nations Human Rights Commission (UNHRC) passed a nonbinding resolution to form internet access a basic right. In India, Kerala becomes the primary state for adopting the net as a basic right. For promoting the digitization moment, the govt is functioning on the proposal of installing optical fiber network for providing web access to each citizen of Kerala.
Mobile internet Users: Boon for digital marketing
Indians surfing the web from mobile over 79 % of them accessed the net through mobile in February 2017. Of the G20 nations, they’re number one regarding mobile net usage, leaving behind the United Kingdom (34.8 %) and U.S.A. (37.2%) with a gap more than double.
According to Ashish Kalsi, strategist, search quality of Google India, the Indian net users tally would go up to 500 million by 2017, out of that 400 million will access the net through a mobile device.
With the entry of Chinese brands, a brand new line of smartphones have ushered in with big screens, improved user interface, and local language support at a reasonable price.
750 million rural individuals don’t have correct access to net facilities. With affordable data plans and mobile devices, the expansion of web usage can increase in rural heartlands. Like urban Indians, they’ll begin integration digital payments, online booking, e-commerce in their daily lives.
From the unhappy dial-up connection sound in the 90’s to the hi-speed Wi-Fi era, the net has become an importantpart of our lives. With a rise in digital marketing spending, government’s initiative to propagate the agenda of Digital Asian country and mobile device penetration to the remote areas, the chances are endless for digital marketers to assist firms build a long-lived on-line presence.
Gone are the days, when only the customers became loyal to brands. The noisy on-line marketplace has pushed brands to become loyal to their purchasers. With rising number of net users, businesses would require digital marketers for targeted awareness and targeted engagement. Today, marketing has shifted from “one-to-many” to “one-to-one.”Therefore, the career opportunities in digital marketing look bright and promising.
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