Interview Questions for PPC Advertising Manager/ Executive (Google AdWords)
PPC (Pay Per Click) Managers or Executives run advertising paid campaigns and ensures web promoting efforts have the perfect possible ROI(Return on investment).
Individuals for these positions ought to have experience generating traffic and leads through productive PPC campaigns. They ought to even be skillful users of analytics tools, like Google Analytics, KISSmetrics, Tableau, and Clicky Keep a watch out for individuals with a promoting degree and extra certifications in Digital Media, SEM/SEO or AdWords (PPC).
To assess candidates skills, raise them to elucidate the past comes. The foremost qualified ones will mention specific tools and techniques they used, and be ready to speak totally regarding their successes. They’ll collectively use numbers to demonstrate the results they achieved. If this position desires to manage a team, add queries that measure candidates leadership skills.
- What kind of metrics would you show that an online campaign failed?
- Which SEO techniques (e.g. keyword planning) would you use to increase conversion rates?
- What features would you add to build an effective PPC landing page? (e.g. CTA, images, tagline)
- If you notice a significant drop in weekly rankings, what will you check first?
- What campaigns would you prioritize if we had to cut our budget by one-third?
- What kind of analytics tools do you use?
- Explain Quality score in Google Ad Words?
- How do you notice click fraud?
- How will you calculate click-through rate (CTR) and what’s its use?
- How will you determine which terms to bid on?
- Describe a decent social media campaign. But was it wholly completely different from various digital commercialism efforts you worked on?
- What’s your most successful PPC campaign so far? What results did you achieve?
- Explain but you’ve implemented Conversion Rate optimization (CRO) techniques to spice up a campaign’s performance.
- Describe a time you worked with a team to create a campaign on a decent budget.
- How do you keep up-to-date with SEM/SEO trends?