Ultimate Digital Marketing Terminology – Digital Marketing Glossary 2017
This ultimate digital marketing terminology is a foremost extensive list of marketing glossary. It is the collection of all words used in digital marketing sector past few years. In this article, you will notice some of the most commonly utilized digital marketing technical terms. we gathered maximum words but still, there may be other words left if you know any words that we didn’t mention in the list kindly suggest us and write a comment below so we will update those words.
1) ##(Hashtag): Hashtag symbol denotes a tag for categorization on Twitter.
2) 301 redirect: A way of redirecting a traffic (visitors) from one web page to another web page. This kind of redirection is to be used for permanent redirects (eg: some person own websiteX.com and websiteY.com, however, person simply need one website, Then you’d 301 redirect all of the visitors(traffic) from websiteY.com to websiteX.com so all visitors end up on websiteX.com)
3) 302 redirect: A way of redirecting traffic (visitors)from one page to another web page, used for temporary situations only. For permanent redirects, instead, use a 301.
4) 404 Error: This is an error message, once a visitor tries to go to a web page that doesn’t exist.It means the web page or post deleted by the site owner.
5) Abandonment Rate(Bounce Rate): It is referred as the percentage of visitors to a website that leaves instantly without taking any action for instance if 100 visitors visited a website, and 50 people left website instantly, then the website contains a bounce rate of 50%. Websites should have the low bounce rate.
6) A/B testing: (sometimes referred to as split testing) is comparing two versions of web pages to check that which one performing higher. You compare 2 webpages by showing the 2 variants (assume A and B) to similar visitors at the same time. The one that provides a much better conversion rate, wins!
Eg: 50 visitors –variation A – 30 conversions
50 visitors –variation B – 15 conversions
In this variation, A is performed well
7) Acquisition: Refers to the point in time once a visitor to a website becomes a qualified lead or customer.
8) Acquisition Cost – See “cost-per-acquisition.”
9) AdCenter – See “Microsoft adCenter.”
10) Ad Extensions: Additional pieces of information which will be added to Google Adwords ads, including reviews, address, pricing, callouts, app downloads, site links, and click-to-call. Ad extensions help advertisers create richer, a lot of informative ads that take up the additional on-page property, that usually results in higher Click Through Rates.
11) Ad Manager Account: An advertising account on Facebook that enables you to run ads on the Facebook Ad Network.
12) Ad Network: A grouping of websites or digital properties (like apps) wherever ads will appear. For instance, Google has a pair of ad networks: the search network (text ads that seem in search results) and also the display network (image ads that seem on a lot of websites that have partnered with Google).
13) AdWords:(Google AdWords) A Google-owned program that’s utilized by advertisers to put ads on Google search results pages, Google ad network sites and video ads on Youtube.AdWords is the primary platform for PPC advertising.
14) Affinities: Affinities are the measured interests of an audience. With the assistance of social media observation tools, they provide marketers an insight into the thoughts, feelings, and preferences of their customers.
15) Alt Text (or alternative Text): An attribute added to hypertext markup language code for images, used to give vision impaired website visitors with data regarding the contents of a picture. Best practice dictates that each one picture on an internet site ought to have EL text which the text ought to be descriptive of the image.
16) Analytics (or Google Analytics): A Google platform that enables webmasters to collect statistics and information regarding web site visitors. Google Analytics (sometimes abbreviated as GA) permits webmasters to see where web traffic comes from and the way visitors behave once on the location.
17) Anchor Text: Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is usually blue and underlined.Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. it always seems as blue underlined text, however you modify your website’s link colors and styles through your HTML or CSS.
Anchor text will give both search engines and users relevant contextual information regarding the content of the link’s destination.
18) Adsense (Google Adsense): A Google platform that enables websites to earn money by publishing Google network ads on their website.
19) Aggregator: An Internet-based tool or application that collects and curates content (often provided via RSS feeds) from many various websites and displays it in one central location. Google Reader is one famous example of an aggregator.
20) Alerts: Notifications which will be established for varied search terms, events or website actions. These are usually sent to an individual via email, e.g., whenever a company/product name seems on the net in freshly published content.
21) Algorithm: A process or set of rules that computers follow to perform a task. In digital marketing, the algorithm usually refers the sets of processes Google uses to order and rank websites in search results. The SEO industry provides numerous Google algorithms their own nicknames like the penguin (which analyzes the quality of links pointing to a website) and Panda (which assesses the quality of the content on a website). The main ranking algorithm is SEO is mentioned as “The core algorithm”.
22) Algorithm Update: A modification made to a Google algorithm. Updates generally have an effect on the rankings of internet sites. Google makes many changes to their algorithms throughout the year, furthermore as many major updates every year.
23) ALT Attribute: A line of text used to describe the content related to a non-text based file, generally a picture. a traditionally strong correlation exists between the utilization of keywords in these attributes and high rankings for the pages that contain them.
24) Alexa (Amazon Alexa): Amazon’s home assistant device that uses voice commands to do numerous things like play music, answer queries, provide weather updates, and more. Voice search is becoming a lot of attention-grabbing to the SEO industry as a lot of individuals use devices like Alexa in place of computers for searches.
25) Attribution: Determining which part of a marketing campaign had the best result on the consumer. If somebody buys a car, attribution helps the car manufacturer understand once the person made the decision. Was it prompted by a Facebook video, or an advertisement served once a Google search? A connected term could be a last-click attribution, which frequently provides credit for a sale to the last ad that a person saw beforehand. However, brands are looking to understand the impact of all ads in a very sequence so as to understand where best to spend their money.
26) Audience: A group of individuals identified by a brand for ad targeting purposes. Facebook and Twitter, as examples, provide Custom Audiences and Tailored Audiences, severally. to succeed in them, brands offer email addresses of customers they need to target on those platforms. Some audiences are also called “segments,” groups of individuals that share similar characteristics or took similar on-line actions.
27) Automation: Using computer programs to perform tasks that are repetitive, that will commonly be completed by a human. Email programs will use automation to send email messages to individuals based on certain triggers (new customers, did or failed to open the last email, etc). Marketers conjointly use automation to nurture leads by causation relevant content to previous visitors of a website, in an attempt to get the visitor back to convert into a purchase.
28) Average order quantity: The amount} of all orders divided by the whole number of orders; utilized in digital marketing to assist calculate the required reach, along with CTR and conversion rate.
29) Average Position: A metric in Google Adwords that helps advertisers perceive where, on average, their ads are showing in Google search results pages. There are typically four available ad slots at the highest of a search result page (where one is the 1st ad, two is the second ad, etc), thus for the most effective results, advertisers generally need an average position between 1-4. Average position 5+ indicates that your ads are showing at very cheap of the search results page.
30) Avatar: A graphical representation of a true person, usually seen in user profiles for online forums, social networks or chat/instant-message services. Avatars will be two-dimensional pictures, representing the author of a blog or microblog; or they’ll be three-dimensional figures, occupying area in a very virtual world, like Second Life.
31) B2B: Business to business
The product and services of the business are marketed to different businesses. Examples include advertising agencies, internet hosting and graphic design services, office furniture manufacturers and landlords who lease workplace and retail space.Emotions have no place in B2B sales.
32) B2C: Business to consumer
The final customer is that the client with a B2C business.Housecleaning services, restaurants, and retail stores are examples of B2C firms.Websites that offer consumer product are B2C. The B2C sales cycle is shorter. the consumers encouraged to buy the product instantly. for instance, a mother is searching for educational toys. She finds the site, reviews the product and buy the toy. Purchases are made on an emotional basis similarly as on the idea of a price and product. It gets a little confusing once the product is marketed to customers, however, goes through many steps to induce to the customer.
33) Backlink: A backlink is a link one website gets from another website. Backlinks build an enormous impact on a website’s prominence in search engine results. This is why they’re considered very useful for raising a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. nobody is aware of obviously how much weight search engines provide to backlinks once listing results, but what we tend to do know for certain is that they’re important.
Ban – Removal from a search index when a page and/or entire website is deemed inappropriate for a given engine’s results, usually on a temporary basis until the offending site corrects itself.
Banner Ad – A popular type of digital image ad that can be placed on different websites. Google is running largest and popular ad network in the world, and allows ads in the following common sizes:
- Square(250 x 250)
- Small Square(200 x 200)
- Banner(468 x 60)
- Leaderboard(728 x 90)
- Inline Rectangle(300 x 250)
- Large Rectangle(336 x 280)
- Skyscraper(120 x 600)
- Wide Skyscraper(160 x 600)
- Half-Page Ad(300 x 600)
- Large Leaderboard(970 x 90)
In the behavioral email, we mainly gather information from the Users or subscribers to know their behavior, based user behavior they choose the campaign to a specific individual to convert them into conversion or sale.
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